SERVICES / UI/UX & CUSTOM THEME DEVELOPMENT

A store that looks like your brand, not a theme with your logo on it.

We build on Shopify's 2.0 section architecture — your own layout, your own components, editable by anyone on your team without touching code.

TYPICAL INVESTMENT
$6,500 one-time

Covers a full custom section-based theme for a single-brand store. Multi-brand or headless builds are scoped separately.

  • Custom homepage & collection layouts
  • Product page built for conversion
  • Fully editable sections, no code needed
  • Mobile-first, tested on real devices
Build your full scope →
WHY A TEMPLATE ISN'T ENOUGH

A theme with your colors swapped in still shops like every other store on it.

Premium themes are a fine starting point for a lot of stores. But once your catalog, your merchandising, or your brand needs something the theme wasn't built for, customization hits a ceiling fast.

01
Your layout, not the theme's

Homepage, collection, and product pages built around how your products actually need to be sold.

02
No fighting the page builder

Clean, native Shopify sections your team can edit in the theme editor — no third-party builder bloating every page.

03
Built to convert, not just look good

Every layout decision is made with your funnel in mind, from first scroll to checkout button.

WHAT'S INCLUDED

A theme built from your brand up, not a template down.

TK
Brand token system

Color, type, and spacing pulled directly from your brand guide into a real, reusable design system.

HP
Homepage & landing sections

A custom section library — hero, featured collections, storytelling blocks — built to your merchandising needs.

PL
Product & collection pages

Layouts built around your actual product type, whether that's size charts, variants, or bundles.

MB
Mobile-first build

Designed and tested for mobile first, since that's where most of your customers actually are.

AC
Accessibility pass

Keyboard navigation, contrast, and focus states checked — not an afterthought bolted on at the end.

HO
Editor handoff

A walkthrough of every section so your team can update content without ever opening the code.

HOW IT RUNS

Design reviewed before a line of code is written.

01WEEK 1
Brand & scope

We pull your brand assets, competitors, and merchandising needs into a token system and a page-by-page plan before any design starts.

FIXED SCOPE, WRITTEN DOWN
02WEEK 2
Design

Key page layouts designed and reviewed with you before development starts — no surprise reveal after weeks of silence.

03WEEK 3–5
Build

Sections built in Shopify 2.0's native architecture, with a private preview link updated as we go.

04LAUNCH
QA & handoff

Cross-device testing, then a recorded walkthrough of every editable section for your team.

WHAT YOU CAN COUNT ON
Design approved first

You see and approve every key layout before development begins — no build-then-reveal.

No page-builder lock-in

Built on native Shopify sections. Editable without us, without a subscription to a third-party app.

2 weeks post-launch

Included support after go-live for anything that surfaces once real customers are using it.

FAQ

Common questions about theme development.

Honestly, not always. If a premium theme with light customization covers your needs, we'll say so on the scope call rather than sell you a bigger build than you need. Custom makes sense when your merchandising or brand genuinely doesn't fit a template.

Yes — everything is built as native, editable sections in Shopify's theme editor. You don't need us, or a page-builder subscription, to change content, reorder blocks, or swap images.

Send them over. We can build directly from Figma files if you have them, or work from your brand guide if you don't — either way the scope call determines what's needed.

Typically 4–6 weeks from scope to launch for a single-brand store. Larger catalogs or more complex merchandising extend that — we'll give you a real number on the scope call.

READY WHEN YOU ARE

Tell us about your brand. We'll tell you what it takes to build it right.

A written scope and price before you commit to anything.

Start your theme scope