No SEO filler, no vendor pitches disguised as advice. Deadlines that matter, numbers we can back up, and what we'd actually tell a client.
Every non-Plus store still running legacy checkout customizations gets auto-upgraded on August 26, 2026 — and Shopify's own help docs confirm your customizations won't survive the switch. Here's what's actually affected, what isn't, and how long the fix really takes.
The average store runs 4–6 apps and is fine. The trouble starts well past that — and the fix is usually smaller than merchants expect.
It's rarely the product data. It's the URL structure, the plugin stack, and the SEO authority nobody mapped in advance.
As of April 2026, native B2B moved to every Shopify plan. Most of what's still online telling you otherwise is out of date.
"1.4%" isn't a useful number on its own. Here's how to know if your store actually has a problem, or if you're just comparing yourself to the wrong industry.